Snobby French Coffee Brand began as a series of images in a mood board.
The vibe was haughty, snobby, arrogant, and all things French sophistication. Before our eyes, a character begins to emerge. His name is Henri.
The next challenge became to understand the iconic elements of snobbery that comprised Henri's headshot:
Extravagant garments, a pouting mouth, le nose slightly tilted up, perfect hair, one eyebrow slightly raise, and of course, Henri's iconic pencil-thin-mustache.
Iterations later, a star of the coffee world was born.
